HÂUTE BIJOUX BY PRIANCA

Pronounced as 'Aut Beejoo', a French name meaning Trendy Trinkets.

For many years, Prianca nurtured a dream — to build a brand unlike any in the jewelry segment, one that redefined how the modern woman wears jewelry. A graduate from NIFT (National Institute of Fashion Technology), she became a Jewellery Designer, spiritually driven and deeply connected to design aesthetics woven into everyday life.

She gained hands-on experience with Tanishq Pvt. Ltd, Amrapali Jewels Jaipur, and at SEEPZ Mumbai. She designed a theme-based collection for Wills Lifestyle Fashion Week 2009, marking her early milestones.

Life took an exciting turn when she moved to London for her Masters in International Fashion Marketing from GCU (Glasgow Caledonian University). Living in Royal Borough of Greenwich, she explored Europe, especially Paris, where the art, street culture, and romance inspired her deeper.

Her journey included working on campaigns for Urban Outfitters, setting up pop-up shops, and attending iconic shows like London Fashion Week, International Jewellery Show London, and more.

The brand, Hâute Bijoux by Prianca, is woven with passion — celebrating love, inclusivity, and compassion. It aims to go beyond conventional beauty by embracing every individual — across ethnicities, genders, and abilities. Each piece is made in pure 92.5 silver, a sustainable, skin-friendly metal, handcrafted with love.

Part of the profits go towards helping needy children and animals, both in India and abroad, spreading smiles and making a difference.